Brazilian Keratin Straightening Treatments

Brazilian Keratin Straightening Systems - FORMALDEHYDE FREE
Allure Magazine and others have been writing about the latest trend...Brazilian Keratin Straightening Systems.

Studio She began to dig deep into this trend to bring you more information about "saying goodbye to frizzy/unruly hair".

The newest concepts on the market in the hair industry are the Brazilian straightening treatments. Like you, we've done our research. We've searched the entire internet, called salons all across the country, and tested out many different products. So here's what we've discovered. Originating in Brazil, where it is usually called escova progressiva (progressive blow-dry), the treatment has been trickling here for a few years but has become widely available only in the last six months. Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. "For people who can't master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating," she said. My next biggest question was: how much does this service usually cost? While being experienced with relaxers, chemical straightening, and texturizers, which is always a minimum of $150 for a good service; however, the chemicals in these solutions are so harsh and damaging, "Brazilian Treatments" seemed to range anywhere from $150 to over $600. So, after trial and tribulation, we found a Brazilian Keratin treatment that Is formaldehyde FREE. Not a treatment, a ritual. This service is incredible for anybody to treat their tresses to, healthy or damaged, highlighted or relaxed.
This formula contains two types of keratin, human hair keratin and botanical keratin. Enriched with vitamins from plants such as apple and vanilla bean, this treatment can be applied the same day as your color service without any damage or breakage to the hair.
This is not a permanent straightener or any form of chemical relaxer service. It contains no thio or lye, like a thermal or Japanese straightener. Formaldehyde is known as a cancer-causing chemical that many chemical straightening processes contain very high concentrations of.
What kinds of hair can handle this service?
Anyone and any hair type would benefit from this service, and for any client that desires silky, smooth hair. Hair that has undergone chemical processes, such as: coloring, straightening, relaxation, definite brushing, and hair that is brittle, elastic or rubbery. Also natural hair that is excessively dry.
How often do you get this done?
You can have this conditioning system done every 4-6 weeks if desired; however, you can get up to 15 weeks with only one treatment. This service works as a system, so it's important to follow every step up the process, even when you leave the salon. Using the right maintenance products insures the hair treatment is long term. We carry the company's very own replenishing shampoo and conditioner, and smoothing lotion for styling.
What is the difference between human hair keratin and botanical keratin?
Human hair keratin goes further into the cuticle than any other form of keratin because its molecular structure is smaller. Botanical keratin fuses with and encapsulates the hair cuticle to guarantee longer lasting results.
Is this at all damaging?
There is no risk of damage to the hair whatsoever. This product is formaldehyde FREE, therefore there is no risk of the harmful side effects of formaldehyde. If you decide to have the service more than once, it's not like a color touch-up where the product is only applied at the roots and re-growth area. It is applied from root to tip each appointment because it will only condition and richen hair that is already treated.